Fwitty
Give up on your design troubles! Your one-stop shop for gorgeous and interesting festival marketing content creation in India is Fwitty. Get pre-made layouts, include your company information smoothly, and make a statement at every holiday gathering.
Client
Creative Layers
Year
2023
Sevices
Content Strategy
Design
Development
Video Production
Awards
Site of the Day
Features
Video Enchantment: Use attractive video themes to add energy to your postings.
No Troubles with Design? No Issue! Lack a design team members? Allow ours to produce gorgeous, personalised company templates with no cost!
Festival Admire: Treat your audience to an array of options from a wide collection of templates for each of the main Indian festivals.
Security: You may be confident that our strong security procedures are protecting your data.
Challenges
FFmpeg Implementation: There were challenges in integrating this potent video processing technology.
Image Overload: The app may become laggy due to large image sizes.
Video Storage: A server's capacity may be strained by video content.
Missing the GIF: People yearned for the capability to use visually striking GIFs in their videos.
Editor's Block: Occasionally, there were issues with the integrated picture editor.
Solutions
Effective FFmpeg Integration: Fwitty used cloudinary and FFmpeg to process and save videos in a smooth manner.
Optimised Code Structure: To improve performance and shorten the time it takes for images to load, a number of code optimisation techniques were put into place.
Enhanced Validation Procedures: To ensure seamless content upload, enhanced validation procedures were implemented to efficiently handle picture and video sizes.
Creation of a Custom Image Editor: Fwitty developed a custom image editor with improved functionality and stability in order to address image editor concerns.
Impact
40% Increase in Downloads: The optimized performance and enhanced feature set resulted in a significant increase in app downloads.
20% Growth in Premium Users: The introduction of seamless video integration and personalized editing features attracted more users to upgrade to premium accounts.
50% Rise in Referrals: Positive user reviews and word-of-mouth referrals surged, reflecting the app's increased popularity and customer satisfaction.