Addify
Addify offers a comprehensive solution for online and offline marketing, allowing businesses to tailor their advertising campaigns based on specific areas and platforms. With cost-effective pricing and flexible options, Addify enables users to maximize their marketing efforts and reach their target audience effectively.
Client
Creative Layers
Year
2023
Sevices
Content Strategy
Design
Development
Video Production
Awards
Site of the Day
Features
Cost-effective digital & offline marketing with selected area and selected platform.
Total cost per hour or day
Flexible Ad Management: Easily cancel ads or campaigns at any time to adapt to changing marketing needs.
Expandable Ad Showcase: Add additional platforms and broaden the advertising area during ongoing campaigns.
Online Ad Referral: Connect with local vendors for online ad partnerships, facilitating collaborative marketing efforts.
Challenges
Targeted Marketing: Implementing advertising strategies specific to user-selected areas and platforms.
Vendor Integration: Enabling local vendors to register as offline banner ad partners within the app.
Solutions
Area Selection with Google Maps: Utilize Google Maps to allow users to choose specific areas for offline banner ads.
Flexible Ad Services: Develop a flexible ad service that allows users to add or remove online ad platforms and adjust offline banner locations as needed.
Impact
Increased Downloads: Achieved a significant 45% increase in app downloads, indicating growing user interest and adoption.
Expansion of Premium User Base: Experienced a 25% surge in premium user subscriptions, reflecting enhanced user satisfaction and engagement.
Rise in Offline Ad Revenues: Recorded a remarkable 65% increase in revenues from the offline ad market, showcasing the effectiveness of targeted offline advertising.
Boost in Online Ad Revenues: Generated a 55% increase in revenues from the online ad market, highlighting the success of online referral partnerships and expanded advertising options.