# Fwitty | Success story

> Fwitty lets businesses pick a ready-made layout, add their details and publish eye-catching posts for every Indian festival, with no designer needed.

Source: https://codeintelli.com/success-stories/fwitty

No designer and a festival tomorrow? Fwitty lets businesses pick a ready-made layout, add their details and publish eye-catching posts for every Indian festival.

Fwitty helps businesses publish festival content without a design team. Along the way, large images slowed the app, video strained the servers and the image editor crashed. We rebuilt video processing with Cloudinary and FFmpeg, optimised images, added upload checks and replaced the editor. After launch, downloads rose 40%, premium users grew 20% and referrals rose 50%.

## Features

- Video themes that bring energy to your posts.
- No design team needed: Fwitty's designers create branded templates with your logo, colours and details at no extra cost.
- A wide collection of templates for every major Indian festival.
- Strong encryption and access controls keep your data safe.

## Challenges

- Integrating FFmpeg's video processing pipeline needed careful optimisation.
- Large images slowed the app down noticeably.
- Video content strained server capacity.
- Users wanted to add GIFs to their video posts.
- The built-in image editor crashed from time to time.

## Solutions

- Cloudinary and FFmpeg now handle video processing and storage efficiently.
- Code optimisation cut image load times and improved overall performance.
- New checks validate image and video file sizes before upload, preventing failures.
- A rebuilt image editor replaced the original, with better stability and more features.

## Impact

- 40% increase in downloads, thanks to better performance and new features.
- 20% growth in premium users, drawn by video tools and per-brand editing.
- 50% rise in referrals from positive reviews and word of mouth.

## Contact

- Email: biz@codeintelli.com
- Phone / WhatsApp: +91 92745 85376
- Book a free 30-minute call: https://codeintelli.com/book-a-call